Pricing Explained

Pricing Explained

by Saeed Ferguson

We believe in transparency, sustainability, and fair pricing. Today, we're pulling back the curtain on our pricing strategy to help you understand the true value of each garment you purchase from us.

Our Pricing Structure


Our prices are carefully calculated to reflect the quality, sustainability, and ethical production of our clothing:

  • T-shirts and camisoles: $60
  • Women's cropped tees: $50
  • Shorts: $80-$90
  • Polo shirts: $90
  • Dresses and pants: $100-$140
  • Accessories: $35-$75


The Cost Behind the Price


We believe in transparency, so here's a breakdown of our costs:

  • T-shirts: $18 production cost
  • Shorts: $22-$31 production cost
  • Polo shirts: $26 production cost
  • Dresses: $29 production cost
  • Pants: $40 production cost


Modest Margins for Maximum Impact


Our pricing strategy allows for modest margins, typically ranging from 10% to 23%. This approach enables us to:

  • Cover production costs
  • Invest in sustainable practices
  • Ensure fair wages for workers
  • Continue innovating in eco-friendly fashion


Why Our Prices Reflect True Value


When you purchase from ALL CAPS STUDIO, you're investing in:

  • Sustainable Production : Our partnership with Resonance ensures each item is made-to-order, eliminating inventory waste 
  • Resource Conservation : We use 97% less dye, 75% less water, and produce 70% less CO2 compared to traditional manufacturing methods 
  • Quality Materials : We source natural, certified fabrics from top mills worldwide 
  • Ethical Labor : Our pricing supports fair wages and career advancement opportunities for factory workers 
  • Innovative "Unwaste" Practices : We're developing systems to use every scrap of fabric, transforming potential waste into valuable resources 


The Future of Fashion Has a Price


Our pricing reflects the true cost of creating fashion that respects both people and the planet. While our prices may be higher than fast fashion alternatives, they represent: